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Between diaper changes and day care drop-offs, I totally understand if the thought of scrolling through Amazon’s October Prime Big Deal Days sounds more stressful than exciting. Whether you’re Amazon-averse or want to make sure you’re getting the best bang for your buck (because let's face it — babies are expensive), I recommend bookmarking this page.
I’ll be updating it all week with the best alternative sales because, as a shopping editor who’s covered more shopping holidays, sitewide savings, and seasonal promotions than she can count, I can confirm Amazon doesn’t have a monopoly on decent discounts. In fact, some of the best pregnancy and parenting bargains are hiding out at the retailers below (and bonus: most are available beyond the 48-hour event; there are even a few you can shop now!).
The Best Alternative Prime Day Sales
Target
When: Now through October 11
What: Target is also hosting a fall twin of its summer Circle Week sale with discounts up to 40% on everything from toys to smart TVs. To access the deals below, all you have to do is sign up for a free Circle membership:
- 40% off Halloween costumes and clothing
- Save $20 when you spend $75 on select toys
- BOGO 25% off baby wipes and diapers
- 20% off select baby gear, formula, and snacks
- Save $10 when you spend $40 on select Ulta Beauty items
Walmart
When: Now through October 12
What: During the Walmart Deals savings event, you can find major markdowns on everything from car seats and strollers to tech and toys:
- Up to 40% off refurbished tech
- Save $40 on new Apple AirPods Pro 2
- Up to 50% off home decor and appliances
- Up to 50% off toys (including LEGOs, dolls, and more)
- Up to 40% off Halloween and Christmas decor
- Up to 35% off baby gear
Hanna Andersson
When: Now through October 21
What: A sitewide 40% off sale is currently coinciding with the brand's recent drop of new holiday prints (think: festive flannel and matching accessories). While the discount applies to everything, the biggest savings (up to 72% off) are limited to styles from past seasons.
Old Navy
When: Now through October 8
What: Take 40% off everything when you spend $100 or more on maternity styles, baby basics, and matching family PJs, which start at just $12.
Carter’s
When: Now through October 8
What: The Fall Sale is knocking 40–60% off cozy fleece finds, Halloween costumes, and other seasonal outfits for your little one. You can also save an additional 20% on select products with the promo code FALL20.
Kohl’s
When: Now through October 9
What: The 4-Day Cyber Deals event includes up to 60% off discounts that drop daily — and can be stacked on top of an extra 25% off coupon — in addition to opportunities to score Kohl's Cash.
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