Just so you know, What to Expect may earn commissions from the shopping links included on this page. All sales, prices and information are accurate at the time of publishing.
Target offers the highest-value free welcome kit of all the major retailers with its baby registry services. As of when this article was last updated, it was promoted as being worth $100. The catch? It can be tough to actually get your hands on a welcome kit.
Target encourages expecting parents to stop by the Guest Services department when they're in the store to get their free welcome kit, but parents say it can be difficult to find a store that actually has one in stock.
Want to make sure you snag a welcome kit? We've got you covered.
How to get your free Target baby registry welcome kit
- Sign up for Target Circle
- Create a Target baby registry. You'll need to enter info like your due date and where you want gifts delivered, as well as add 10 unique items.
- Make a minimum purchase of $10 from your registry. If you want your Welcome Kit now, then you can make the purchase yourself. But if you have some patience, you can wait for someone else to buy a gift. Once this purchase has been made, Target will send your welcome kit.
Target says its welcome kits are worth $100, but keep in mind that this will likely be partially based on the coupons that are included with the kit (there’s almost certainly not $100 worth of product in it). The contents will vary from kit to kit, but as of spring 2022, one mom said that her bag contained samples of:
- Breast milk storage bags
- Nursing pads
- Stretch mark lotion
- Nose wipes
- Baby laundry detergent
- Diapers
- Gripe water
- Baby shampoo
- A bottle
- Coupons
It's nice that this free welcome kit offers a few options when it comes to products like diapers and wipes, as it can be helpful to try out different ones to see which you (and your baby!) prefer.
Once you've set up your Target baby registry and ordered your free welcome kit, don't forget to link your Target registry to Registry Builder so that you can manage all of your registries in one place for easy sharing.
Yes 
No 
