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LASTE UPDATED: 6/26/26 at 3:30 p.m. ET
Every single dollar counts when you have a baby, and Amazon Prime Day really stretches that nesting budget. But here’s a sweet little secret: Amazon doesn’t have a monopoly on fabulous discounts. There are plenty of alternative Prime Day sales you might be overlooking — which means you could be missing out on some wonderful, money-saving opportunities.
As an editor who’s spent 10 years scouring holiday sales, weekly deals, and seasonal promotions, I know exactly where to find the best bargains any time of year (even during what’s been deemed the sale of the year!). Some of this year’s best pregnancy and parenting deals are actually hiding out at the wonderful retailers below.
Whether you’re Amazon-averse or just trying to shop a little smarter for your bun in the oven, you’ll want to bookmark this page and pop back over the next two weeks to find the absolute best deals.
The Best Alternative Prime Day Sales
1. Little Giraffe
When: Now through July 31
What: Little Giraffe is offering WTE readers 25% off with code UPF25%OFF, giving you a chance to save on its luxe line of cute accessories. My personal fave: the new Cooling Comfort Blanket keeps baby cool and safe from the summer sun, thanks to UPF 50+ protection.
2. Mud Pie
When: Now through June 30
What: Mud Pie boasts a curation of charming, eclectic-style clothes, toys, and home decor. And right now you can use our exclusive code BABY10 to save 10% on purchases.
3. Walmart
When: Now through June 28
What: During Walmart’s big summer savings event, you can save up to 50% on big-ticket essentials like car seats and strollers, as well as adorable clothes and toys, including:
- Up to 40% off Crocs
- Up to 30% off Lego sets
- Up to 20% off La-Roche Posay
4. Target
When: Now through June 26
What: The annual Target Circle Week is back with up to 50% off everything from bump-to-baby outfits and make-life-easier appliances to fun toys. To shop the sale, you just need to sign up for a Target Circle membership — and unlike Amazon Prime, it is 100% free. Some deals worth adding to cart:
- 40% off Cat & Jack kids' clothes
- Get a $30 gift card when you spend $100 on diapers and wipes
- Up to 60% off outdoor furniture
5. Wayfair
When: Now through June 26
What: This four-day flash sale means up to 40% off nursery furniture and outdoor toys.
6. Ritual
When: Now through June 26
What: Get 20% off an easy-to-stomach prenatal vitamin delivered straight to your door. Or bundle it with supportive supplements to save 35% and give your body some extra love.
7. Hanna Andersson
When: Now
What: The semi-annual Big Hanna Sale is the chance to upgrade your baby's wardrobe for up to 60% off! Plus, you can save an extra 20% on clearance items with code DEAL20. Pro tip: Snag you matching holiday PJs now so you can avoid the scramble come November.
8. Momcozy
When: Now through June 26
What: From belly bands and pregnancy pillows to breast pumps and baby monitors, Momcozy has you covered through ever part of the parenting journey. And during the Big Summer Deals event, you can save over 20% with code BDPD20.
9. Ulta
When: Now - July 11
What: The annual Summer Beauty Sale serves up new discounts on skincare, hair care, and makeup every single day. A few of our faves include buy one, get one 50% off sunscreen, $150 off Shark beauty hair tools, and 20% off Touchland hand sanitizers.
10. Kohl's
When: Now through June 28
What: Prepping for your relaxing babymoon or your very first family vacation? Use Kohl’s Deals Day Sale to save up to 50% on suitcases, seasonal outfits, and travel-friendly baby gear.
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