The 6 Best Baby Registries in 2026 for Perks and Freebies

Based on the advice of hundreds of What to Expect parents, I chose Amazon Baby Registry as my primary registry. In addition to the wide selection of products, I appreciated that I could add anything to my registry, even if it’s not strictly baby-related.

Since I received a lot of hand-me-downs, I included some household essentials on my registry — things like paper towels, laundry detergent, and even high-protein snacks to keep me fueled while breastfeeding. This was a huge sanity-saver during those early newborn days when my brain was scattered, and neither my husband nor I could leave the house.

Sarah Darby, What to Expect's Associate Director, Content Strategy, created an Amazon registry during her second pregnancy to take advantage of the amazing perks, rather than to share with friends and family. "I loved the welcome kit, the vast array of options, the completion discount, and the ease of getting everything shipped right to me," she says.

But if you do share your registry with others, Amazon’s Baby Registry is super easy to use. It’s likely your loved ones already have an account, making it easy for them to buy gifts from your list while shopping for themselves. The simpler you make it for them, the more likely you are to get everything you asked for (fingers crossed!).

Used by Leah Rocketto, mom of two and What to Expect's Associate Commerce Director:

“With Amazon's wide selection of products, it was easy to find exactly what I wanted, like a car seat and stroller.”

Amazon baby registry features and perks:

• Return policy: Return gifts within one year of shipping notification.
• Discount: Amazon’s 15% completion discount starts 60 days before your due date and ends 90 days after (up to two orders, totaling $2,000 max).
• Freebies: Prime members get a free welcome box with samples and coupons after adding 10 checklist items and receiving a $10 purchase from the registry.
• Group gifting: Yes
• Universal registry: No

Read our full Amazon baby registry review »

I love how easy it is to use Target’s baby registry, especially when pregnancy brain kicks in. You have to join Target Circle first (don’t worry — it’s free) before you can create a registry. Once you do, an "Add to Registry" button appears on every product to ease registry inclusion. There’s also a cute calendar icon with your due date and a spot for a custom message that everyone sees when they visit your registry. I personally appreciated that I could let people know which products were most important by labeling them "most wanted."

Another big selling point: the sheer number of Target locations across the country — about 1,900 stores — means I could check out products in person before committing, rather than relying solely on online reviews. Sarah used Target's registry during her first pregnancy and also appreciated the in-person option.

One potential downside to the Target baby registry is that their selection of strollers and car seats is more limited compared to Amazon. For instance, my stroller of choice, the UppaBaby Vista V2, wasn’t available at Target. So, if I had chosen to stick with only one registry, I would have had to pick a different option or buy it myself.

Another thing to note: Target offers two 15% discounts, which are automatically added to your Target Circle account and applied to your next purchase. If you don’t want to use it right away, be sure to deselect “Offer Saved” in your Target Circle Offers page to temporarily deactivate the coupon. That said, having a Target registry gives you access to exclusive deals on baby items — up to 20% off! — for up to a year after your due date. This was huge when I was running low on diapers and wipes, and Sarah found it helpful postpartum. 

"As a first-time mom, I didn't really know what I needed until I needed it, so being able to save even after my completion discount ended was helpful," she says. 

Used by Sarah Darby, mom of two and What to Expect's Associate Director, Content Strategy: 

"I noticed that my 'more wise' family members did shop in store, while most people shopped online but it was nice to have both options. I actually went to the store to buy most of what I didn't get at my shower, which was a really fun and exciting experience as a first-time mom."

Target baby registry features and perks:

• Return policy: Registry items can be returned up to a year after your due date.
• Discount: Two completion discounts — 15% each — plus exclusive deals for a full year after your due date.
• Freebies: You get a welcome kit after adding 10 items and making a $10 purchase (availability varies by store).
• Group gifting: No
• Universal registry: No

Read our full Target baby registry review »

Want to save your friends and family money on their gifts for baby? A Walmart registry is the way to go. The store's famously low prices extend to baby and toddler gear, so you'll know you're getting a great deal on everything from diapers and baby clothes to strollers and car seats.

And if Walmart doesn’t have the best price? Simply bring proof that one of their online competitors offers a lower price on the exact same, in-stock product, and Walmart will price match. (This applies to one item per day.)

Don’t sleep on Walmart for baby clothes either. Since my daughter was born, Walmart has been my go-to for cute, high-quality clothing. Seriously, their Garanimals line is on par with Cat & Jack! Plus, the retailer partners with brands like Carter's, Monica + Andy, Gerber and others to create exclusive, affordable lines.

Walmart Baby Registry Features and Perks:

• Return Policy: If you end up with duplicates or gifts you won’t need, you can return them at any of Walmart’s 4,500+ U.S. stores within 90 days of the gift’s purchase. 
• Discounts: Walmart doesn’t offer a completion discount, but their price-matching policy helps you save big on baby gear.
• Freebies: Walmart’s Welcome Box is available once you’ve created your registry, it’s been live for a week, and a $25 purchase has been made. It’s filled with samples you can use once baby arrives, plus coupons to save money on baby gear later.
• Group Gifting: No
• Universal Registry: No

Read our full Walmart baby registry review »

Parents-to-be love Babylist because, in addition to purchasing products directly from Babylist, it gives you (and gift-givers) the option to buy from other retailers. It also allows you to add anything to your registry from any store on the web. 

“When I was pregnant with Lou, I had no idea where to start with a registry and felt totally overwhelmed,” says Liz Buxton, What to Expect's Director of Commerce Content Strategy and mom of two. “I went with Babylist because I could corral everything I actually wanted — from everyday Amazon basics to random Etsy finds — in one easy-to-share spot.”

Beyond products, you can even register for cash funds (college, diapers) or request help from friends and family.

“I liked that Babylist had the option to add non-monetary things like ‘walking the dog’ or ‘home-cooked meal,’” says Jeanne Beacom, What to Expect’s Sr. Campaign Manager, speaking to Babylist’s versatility. “I added links to sewing patterns if people wanted to sew something for baby and maternal health charities to my registry.”

Babylist also offers plenty of sample registries to help you get started, keeping in mind that no two parents will need the exact same things. They provide examples for second-time moms, parents expecting multiples, adoptive parents of older babies, and single moms, explaining why each product fits these parents' specific needs.

The only downside to Babylist is that some gift-givers can get frustrated with the checkout process. If someone buys a gift from a store other than Babylist, they have to leave the site and then return to mark the gift as purchased. That said, it’s your baby registry, and Babylist's logistical challenges are minor in the grand scheme.

Used by Liz Buxton, mom of two and What to Expect's Director of Commerce Content Strategy: 

“With Babylist, I liked being able to compare prices, link other registries, and add things to my list during a middle-of-the-night scroll.”

Used by Caroline Picard, mom of one and What to Expect's Deputy Editor: 

"I made baby registries on four different sites in order to get all of the free welcome boxes, but I loved the Babylist registry one the most. I liked that I could add products from any site – including small retailers – and even gift cards to our local toy store and zoo. Babylist also had the best welcome box of the bunch (by far!)."

Babylist baby registry features and perks:

• Return policy: Return Babylist-purchased gifts within nine months; other retailers follow their own policy.
• Discount: 15% discount starting 60 days before your due date, valid for six months (Babylist purchases only).
• Freebies: The Hello Baby Box is packed with samples and offers, but requires $30 Babylist Shop purchase.
• Group gifting: Yes
• Universal registry: Yes

Read our full Babylist baby registry review »

This is your do-it-all baby registry resource. First, you can choose gifts from any store in the world and add them to your registry here. Already have a registry or two? Sync multiple registries you already have — Target, Amazon, Pottery Barn Kids, Walmart — which makes it way easier to streamline the whole process and simple when it comes to getting the word out about where to find your wish lists. You can also add a cash registry.

But the ultimate perk parents are loving: Costco is a partner with MyRegistry.com, so you can add all of your favorites from the wholesale store to your list. Costco has a ton of awesome stuff beyond endless supplies of diapers and wipes (though those will come in handy, too).

One great feature is the link that allows you to see the popular items people are adding to their registries, so you can stay in-the-know when it comes to the latest and greatest. There are also various sample registries and an ultimate baby checklist so you won’t be left without any essentials. Inspiration boards provide even more ideas for building the best — and chicest — registry possible. Don’t forget to download the app so you can scan barcodes of things you see on-the-go that you think would be perfect for your future babe.

MyRegistry.com baby registry features and perks:

Because MyRegistry.com isn't a retailer, you won't get any specific discounts or freebies. Instead, it's a helpful place to keep track of all your baby registries.

• Group gifting: Yes 
• Universal registry: Yes

Pottery Barn is known for its beautifully designed products, and Pottery Barn Kids is no different. Here, you can find organic crib bedding, chic nursery furniture, cute toys and more. Even better, Pottery Barn Kids will personalize many items. (A relative gave me a rocking horse with my daughter’s name engraved on it, and it was stunning.) 

That said, Pottery Barn is a haven for big-ticket items. So not only will you need to create a second registry for more practical items, but you may be hesitant to share it with others. Especially since Pottery Barn doesn’t offer group gifting. That said, you can add Pottery Barn Kids gift cards to your registry, which you can use for purchases now or later. 

For stylish parents-to-be, Pottery Barn Kids is the perfect place to find personalized, high-end decor and furniture.

Used by Tika Fender, mom of one and What to Expect’s Senior Art Director:

“I had a Pottery Barn registry just to get the completion discount. I didn't share it with anyone because I didn't want my loved ones to spend so much money on furniture for my baby.”

Pottery Barn Kids baby registry features and perks:

• Return policy: Return or exchange registry items within 90 days from the event date or purchase date (whichever is later).
• Discount: A 15% completion discount is valid 60 days before and 180 days after your due date. Although you can't use it on baby gear, which isn't super helpful.
• Freebies: No welcome box, but free design team appointments.
• Group gifting: No
• Universal registry: No, but you can add items from Pottery Barn's family of brands, which include West Elm and Williams Sonoma.

Read our full Pottery Barn Kids Baby Registry review »