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LAST UPDATED: 10/7/26 at 8:49 a.m. ET

As Amazon’s Prime Big Deal Days comes to an end, you may be wondering if you should shop the unofficial October Prime Day, or hold out until Black Friday sales start rolling in. The short answer? It really depends on what's sitting in your cart.

Having hunted for baby deals for more than a decade, I’ve spent plenty of late nights analyzing sales trends. While an item can go on discount at any given moment, there are usually just one or two golden times a year when a product hits its lowest price — and that’s when you want to strike.

Can’t wait until Black Friday to grab a safe ride for your little passenger or stock up on nursery essentials? Don't stress. Over my years as a deal hunter, I've gathered a few Prime Day shopping hacks that will stretch your baby budget even further at checkout.

So before you start scrolling through endless pages of discounts, let's look at what to skip during Prime Big Deal Days, what to snag right now, and how to maximize every single dollar over the next 48 hours.

What to Skip During Prime Big Deal Days

Unless you’re due this month and still checking items off your registry, you’ll generally score bigger savings by waiting until Black Friday for these big-ticket items:

  • High-end strollers and travel systems: Luxury brands like UPPAbaby, Bugaboo, and Cybex save their biggest price cuts for Black Friday. Waiting also gives you access to a wider selection of colors as brands clear out inventory for next year's models. If you need a stroller now, mid- and low-tier stroller brands are offering up to 30% off during Prime Big Deal Days. 
  • Car seats: Much like strollers, convertible car seats and infant seats see deeper discounts and broader selection during Black Friday sales. Plus, holding off allows you to stack your registry completion discount on top of Black Friday doorbusters.
  • Nursery furniture: Retailer competition peaks during Black Friday, leading to dramatic price cuts on cribs, dressers, and gliders. Specialty stores like Crate & Kids, Pottery Barn Kids, and Wayfair use late November to clear out remaining annual stock, meaning bigger savings for your nursery setup.
  • Baby monitors: While October Prime Day deals on smart baby monitors and video cameras are tempting (often up to 30% off), major competitor sales in November consistently deliver steeper drops and bundle offers.

What to Buy During Prime Big Deal Days

I love thinking of Prime Big Deal Days as the ultimate "Stock-Up Sale." The savings on everyday parenting essentials are simply too practical to pass up — especially for items you know you'll use daily.

  • Diapers, wipes, and cream: At up to 30% off, diapering necessities are worth snagging since you need them anyways. Pro tip: Buy at least one box of your baby’s current size and one box of the following two sizes to stay ahead of sudden growth spurts. 
  • Feeding gear: Whether you're in the pump and bottles phase or starting solids, you can save up to 30% off on feeding essentials during Prime Big Deal Days. That includes everyday staples like formula, organic pouches, and toddler snacks.
  • Sick day essentials: Fall weather often brings cold season, making this the ideal moment to build your home wellness kit. I'm seeing up to 40% on soothing remedies, including Frida Baby's NoseFrida, cool-mist humidifiers, and digital thermometers.
  • Toys: Prime Big Deal Days offers a head start on holiday shopping without the December stress. Look for Melissa & Doug toys at up to 60% off, alongside popular sets from Magna-Tiles and LEGO.

The bottom line: Even though the baby deals are best during Black Friday, the Prime Big Deal Days discounts are still solid. So if you need something immediately, don’t hesitate to add it to your cart. 

9 October Prime Day Deals I'd Buy as a Mom of 2

  • Up to 30% off Pampers: Again, October Prime Day is the stock up and save sale, so grab those diapers! Pampers are a favorite among WTE parents for being gentle on skin, keeping rashes to a minimum. 
  • Up to 30% off Frida Baby sick day essentials: As I write this, both my daughters are home sick, so I'm taking advantage of Frida's Prime Big Deal Days sales. In my cart: the Breathe Easy Kit and humidifier to help with congestion, and the 3-in-1 thermometer so each girl has their own temperature tracker. 
  • 30% off Frida Mom Postpartum Essentials Kit: Save yourself stress and pain by grabbing Frida Mom’s kit. It has everything you think you need — and plenty of items you wouldn’t even think of.
  • 33% of Aquaphor Ointment: This do-it-all salve is the only cream you need to heal your baby's diaper rashes, eczema, and dry skin. Plus, a little does a lot. 
  • 30% off Poshdivah Maternity Leggings: Need bump-friendly pants you can wear, well, anywhere? Poshdivah has you covered with these stretchy, buttery soft leggings. 
  • 34% off Momcozy M5 Wearable Breast Pump: This app-controlled breast pump made my exclusive pumping journey rather seamless. It was comfortable, easy-to-opperate, and customizeable to maximize my output. 
  • 30% off Lovevery Block Set: I bought this three years ago, and it still gets plenty of use. With 70 wood pieces in a rainbow of hues, it provides endless play to kids of all ages. 
  • 25% off Yoto Mini players: If your family travels as much as mine, these mini players are a worthwhile snag. Not only do they provide screen-free entertainment while you drive or fly, but they double as a sound machine thanks to the white noise options.
  • 20% off Miss Mouth's Messy Eater Stain Treater Spray: The entire What to Expect team agrees that this miracle-working spray is worth every penny, even when it's not on sale. 

My Top 3 Prime Big Deal Days Shopping Tips

  1. Check out Amazon Resale: Amazon Resale already offers deeply discounted prices on pre-owned goods, but the savings get better during Prime Day. Just remember that some items — like car seats, breast pumps and cribs — shouldn’t be bought secondhand for health and safety reasons.
  2. Pay attention to Lightning Deals: Download the Amazon app, create a "Watch this deal" list, and you’ll receive notifications when a Lightning Deal is live so you can jump on it. 
  3. Look at alternative Prime Day sales: Retailers like Target and Walmart are running competitive sales this week, so double-check prices across stores to ensure your budget goes as far as possible.